About
I'm Paul Cox, an early-stage investor focused on B2B technology.
I've spent 11 years inside a B2B SaaS business, working across support, solutions engineering, customer success, enterprise sales, and channel partnerships. That breadth means I understand how technology businesses actually operate from the inside, not just one function of them.
For the last several years, my focus has been on go-to-market strategy and partner ecosystems across the Middle East and Africa. I've seen first-hand how the right approach to market entry can unlock regions that conventional sales motions simply cannot reach.
I've also worked through two significant institutional funding rounds as an employee, which means I've seen directly what changes when serious capital enters a business and how that shapes go-to-market, partnerships, and commercial structure.
The companies I'm most interested in are early-stage B2B technology businesses with a clear customer problem, a considered go-to-market, and ambitions beyond their home market. If you're building in that space, I bring more than capital. I bring a network and a perspective that's genuinely hard to find.
I'm actively building my angel portfolio at pre-seed and seed stage. I invest directly and via syndicates, with a particular interest in companies targeting emerging markets through scalable go-to-market models.